In anticipation of a population boom, the city of Fort Collins has set plans to revitalize the Midtown corridor. Expanding shopping areas, streamlining transportation, opening up walkways, and adding areas for indoor and outdoor entertainment.
The look and feel of the Midtown brand reflects the typical Colorado native: quirky and casual, but still sophisticated. Shown here is the logotype and application, infographic posters, and a festival guide for a local music event. The brochure opens into a keepsake festival poster.
Original typeface: Midtown Script